Spaced was an awesome design challenge by Dann Petty.
As quite a sci-fi space enthusiast (sorry, not sorry) I entered both of the challenges:
logo & identity
app
The logo
The brief was to design a logo for a company named SPACED:
a space travel company providing the ultimate experience for outer space travel with feature destinations like the Moon, Mars, Earth, and Europa.
I started with some keywords:
awesome - tech - ultimate - experience - high-end - future - quick
Design a logo that looks slick but is also simple, recognizable and purely says: we’re awesome at our business and our business is getting you
to space and back, safely.
The solution:
clean lines in a textual, sans-serif logo with small details that express professionalism and the main task of transporting you to a galaxy far, far away
The logo is memorable and expresses the cutting-edge near future of the company.
The visual shift upwards symbolizes the thrust at lift-off, giving the impression of being launched into space - fast and by professionals. It’s bold and highly legible, making it perfect for any usage to emphasize the brand.
Defined the colours, then added a version with the slogan and various versions for usage.
Usually I add a few applications of the logo so the client has a better understanding for the look and feel of the logo on actual products.
The app
The app needed to be sales-oriented, useful and easy to use with a sensible visual hierarchy.
Many sketches (and coffee cups) later, I’ve come up with the following screens (would be more if I had more time - classic designers :)
A few screens in detail:
What do you think?